Animated Short "Lou" Gets Poster

Disney released a new poster for "LOU". That's the animated short that will accompany "Cars 3". Directed by Dave Mullins & Dana Murphy, it's about a monster who lives in a Lost & Found box. It's supposed to have a strong anti-bullying message, & considering it's Pixar I'm sure it'll tug at our heartstrings as well. When I first saw this poster, if I wouldn't have read the title, I just thought it was a random stack of toys. So, as a poster I was not sure if it was the most effective thing. Then, my little girl saw it & lit up. She said, "I really like that picture daddy!". At that point I realized maybe this poster wasn't designed with the overthinking, adult in mind. Anyways, here's the poster, what do you think?